May 18, 2026Every month the reports land and the lead count is up. It feels like progress. It feels like the money…- May 11, 2026ROAS gets thrown around in every vendor meeting, usually right before they show you a number that makes their work…
- May 4, 2026Here is a simple test. Pull your marketing budget for last month and draw a line down the middle. On…
- April 27, 2026Every month you spend money across a dozen marketing sources, and every month those sources tell you they drove your…
- April 20, 2026Renewal season is when vendors count on you being too busy to push back. The contract auto-renews, the invoice keeps…
- April 7, 2026Most dealers cannot tell you what any single vendor actually costs them per car sold. They can tell you the…
- March 31, 2026For all the talk about digital, the phone still sells cars. A serious shopper who is ready to visit the…
- March 24, 2026Most of your best customers never fill out a form. They call the store, or they walk onto the lot.…
- March 10, 2026Cost per lead is the number vendors put in front of you because it is easy to produce and it…
- March 3, 2026There is one number that tells you whether your marketing is working, and most dealers never calculate it. Not cost…
