VENDOR ACCOUNTABILITY
Know what every vendor actually costs you.
Your marketing and tech vendors report their own wins. VCTRS gives you the real numbers: true cost per lead, cost per car sold, and return on spend by vendor, in data you own.
THE PROBLEM
Your vendors grade their own homework
Every marketing and technology vendor shows up with a dashboard full of wins. The number that decides whether they earn their fee, cost per car actually sold, is the one they never put in front of you.
Self-reported metrics. Every vendor reports its own wins. Nobody reports the deals they lost you or the budget they wasted.
No true cost per sale. Clicks and leads are easy to show. Cost per car actually sold is the number they avoid.
Data locked away. The proof lives in their dashboard, on their terms. You cannot audit what you cannot see.
THE DIFFERENCE
Vendor dashboard vs. dealer-owned accountability
The vendor dashboard
Self-reported, self-graded metrics
Clicks and leads, not cars sold
Numbers you cannot verify
Locked to their platform
VCTRS accountability
Independent, dealer-owned data
True cost per lead and per car sold
Numbers you can audit yourself
Portable, and yours to keep
WHAT YOU GET
The numbers your vendors hope you never ask for
True cost per car sold
Tie every marketing dollar to a car out the door, not a click or a claimed lead.
ROI by vendor
See which vendors earn their fee and which quietly bleed budget every month.
Every lead source, tracked
Calls, forms, chats and walk-ins, attributed to the source that actually created them.
Renegotiate from data
Walk into every vendor renewal with the real numbers, not their sales pitch.
THE APPROACH
The three numbers every vendor conversation needs
Cost per lead. What each vendor and channel actually charges you for a real, contactable lead.
Cost per car sold. The lead numbers followed all the way to a vehicle actually sold, in your own systems.
Return on ad spend. Gross earned against dollars spent, per vendor, so you know who actually pays for themselves.
THE GUIDES
Vendor accountability, explained
Practical guides on measuring your vendors, attribution, and the numbers that decide who actually earns their fee.
Accountability across your whole stack
Car dealership SEO
SEO you own, with proof it sold a car, not a vendor's traffic chart.
Infrastructure audit
Find the vendor waste in your tech stack and redirect it to marketing.
AI for car dealerships
Build AI on context you own, so the intelligence stays yours.
Stop taking your vendors' word for it
Book a demo and see the real cost of every vendor, in data you own and can audit.
Frequently asked questions
How is this different from my vendor's reporting?
Their reporting is self-graded and locked to their platform. Ours is independent, dealer-owned, and something you can audit yourself, any time.
What does true cost per car sold mean?
Every marketing dollar tied to an actual sold vehicle through your own systems, not clicks or leads a vendor claims credit for.
Do I have to replace my vendors?
No. Accountability makes your existing vendors better, and tells you clearly which ones to keep, renegotiate, or cut.
Where does the data live?
In systems you own and can audit, any time. Not a vendor dashboard you have to take on faith.
Can you track calls and walk-ins, not just online?
Yes. Every lead source that creates a sale, online or off, attributed to what actually drove it.